Spoke director Charles Barker, in partnership with post-production company Stripe Media, produced a TV commercial to inspire members of the public to join Team Macmillan and take part in a challenge to raise vital money for Macmillan Cancer Support.
Barker used five top photographers stationed across the iconic 26-mile London Marathon course capturing in excess of 10,000 images in order to create a film featuring a 3D environment populated with Team Macmillan runners and cheerers.
Charles Barker says:
‘We set about crafting a piece to celebrate the stars of Team Macmillan – the runners – that was suitably innovative to do them justice, and make them feel a part of it. We wanted to create something visually striking – a film comprised entirely of stills taken at a live event, the London Marathon.
Elements of the film were incorporated into Macmillan's Facebook page which allowed Macmillan participants and their supporters to upload and comment on their own experiences during the event.
Great work Charles and a great cause!
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